Rich Snippet

Kugira urubuga rwawe rugaragara mu nyanja y'ibisubizo by'ubushakashatsi birashobora kuba bigoye. Rich snippets ni igice cy'ibanga cyo guhagarara neza ku mbuga. Inyandiko yacu izagufasha kumva ibyo rich snippets ari byo, impamvu z'ingenzi zazo ku SEO, n'ukuntu wabishyira mu bikorwa neza.

Guma imbere - reka twinjire mu ngingo!

Kumva Rich Snippets

Rich snippets ni amakuru y'inyongera agaragara mu bisubizo by'ubushakashatsi, atanga amakuru menshi ku bakoresha mu buryo bwihuse. Ni ngombwa gutandukanya rich snippets n'ibindi bintu bigaragara mu bisubizo by'ubushakashatsi nka rich results na SERP features.

Ibisobanuro bya rich snippets

Rich snippets ni ibice byihariye by'inyandiko bigaragara mu bisubizo bya Google. Bitanga amakuru y'inyongera ku rubuga rwawe mbere y'uko abakoresha barukanda. Urugero, niba ureba ifunguro, rich snippet ishobora kugaragaza urutonde rw'inyenyeri, igihe cyo guteka, n'umubare w'amakalori.

Uyu mwihariko ukoresha structured data markup yongerewe ku kode ya HTML.

Structured data ni nk'ururimi rw'ibanga rubuga rukoresha mu kuganira n'ibikoresho by'ubushakashatsi. Ruvuga neza ibyo rubuga ruriho: Ese ni igikorwa? Igicuruzwa? Wenda ni inyandiko cyangwa video.

Mu kongeramo ubu bwoko bwa kode snippet mu buryo butazwi, urubuga rugafasha ibikoresho by'ubushakashatsi kugaragaza amakuru meza mu bisubizo byabo - ibyo ni rich snippets.

Itandukaniro riri hagati ya rich snippets na rich results

Rich snippets na rich results ni ibice byombi mu bisubizo by'ibikoresho by'ubushakashatsi bitanga amakuru y'inyongera ku bakoresha. Rich snippets ivuga ku structured data markup itanga ishusho ngufi y'ibikubiye ku rubuga, nka reviews cyangwa ratings.

Ku rundi ruhande, rich results ikubiyemo ibice byinshi by' ibisubizo by'ubushakashatsi byongera imiterere kuruta snippets gusa, harimo snippets zigaragara, panels z'ubumenyi, n'ibindi. Nubwo rich snippets zishingira ku gutanga amakuru yihariye ku bikubiye ku rubuga hifashishijwe schema markup, rich results ikubiyemo ibice bitandukanye by'ibisubizo by'ubushakashatsi biganisha ku buryo bwiza bw'abakoresha no kongera ibipimo by'ukanda.

Muri make, mu gihe rich snippets itanga ishusho ngufi hamwe na structured data ku bwoko bwihariye bw'ibikubiye nka recipes cyangwa ibirori, rich results irarenze ibi ikoresheje ibihindura byinshi mu buryo bw'amaso ku bwoko butandukanye bw'ibisabwa mu bushakashatsi - bigatuma biba igice cy'ingenzi mu kunoza ibikubiye ku rubuga kugirango bigaragare neza no gukurura abakoresha.

Itandukaniro riri hagati ya rich snippets na SERP features

Rich snippets na SERP features byombi bigamije guteza imbere ibisubizo by'ubushakashatsi, ariko bifite intego zitandukanye. Rich snippets itanga amakuru y'inyongera ku bikubiye ku rubuga, nka ratings cyangwa igihe cyo guteka ku mafunguro.

Ku rundi ruhande, SERP features ikubiyemo ibice bitandukanye nka panels z'ubumenyi, snippets zigaragara, n'ibipaki by'amashusho bitanga uburambe bw'abakoresha burushijeho gukora neza mu buryo bw'amaso.

Izi mpinduka ni ingenzi ku bashinzwe urubuga bifuza kunoza ibikubiye byabo ku bikoresho by'ubushakashatsi. Kumva igihe cyo gukoresha rich snippets cyangwa guhitamo SERP features zihariye bishobora kugira ingaruka zikomeye ku kumenyekana kw'urupapuro no ku gipimo cy'ukanda ku bisubizo by'ibikoresho by'ubushakashatsi (SERPs).

Inyungu za Rich Snippets ku SEO

Rich snippets itanga uburambe bwiza ku bakoresha binyuze mu kugaragaza amakuru y'inyongera mu bisubizo by'ubushakashatsi. Zishobora kandi gutera ibipimo by'ukanda kuzamuka no kongera kumenyekana kw'urubuga rwawe.

Ikigereranyo cy'ukanda cyiyongereye

Rich snippets zishobora kuzamura ikigereranyo cy'ukanda mu gutanga amakuru menshi ku rubuga rwawe mu bisubizo by'ubushakashatsi. Aya makuru y'inyongera, nka ratings y'inyenyeri, ibiciro, cyangwa kuboneka, bituma igisubizo cyawe kigaragara neza kandi gifite akamaro ku bashaka kugera ku rubuga rwawe.

Mu guhagarara neza ku urupapuro rw'ibisubizo by'ibikoresho by'ubushakashatsi (SERP), rich snippets zishobora gukurura ibikanda byinshi no guteza imbere umubare w'abasura urubuga rwawe.

Kugira ngo ugere ku kigereranyo cy'ukanda cyiyongereye hamwe na rich snippets, ni ngombwa gukoresha structured data markup neza. Amakuru y'inyongera agaragara mu SERPs afasha abakoresha kumva ibyo bazasanga ku rubuga rwawe mbere yo gukanda, bigatuma baba bafite amahirwe menshi yo gukorana n'ibikubiye byawe.

Kugaragara neza

Rich snippets itanga kugaragara neza ku mapaji y'ibisubizo by'ibikoresho by'ubushakashatsi (SERPs) binyuze mu gutanga amakuru y'inyongera bituma urubuga rwawe rugaragara. Igihe abakoresha babona amakuru menshi ku rupapuro rwawe, nka ratings, reviews, cyangwa igihe cyo guteka ku mafunguro mu buryo butaziguye mu bisubizo by'ubushakashatsi, baba bafite amahirwe menshi yo gukanda ku rubuga rwawe.

Ubu buryo bwiyongereye ikigereranyo cy'ukanda bushobora gutera umubare w'abasura urubuga rwiyongera no gukurura abakoresha neza. Mu kunoza ibikubiye byawe hifashishijwe structured data markup na rich snippets, ushobora kwemeza ko urubuga rwawe rugaragara kandi rugahagarara hagati y'ibisubizo by'ubushakashatsi.

Gushyira mu bikorwa rich snippets ni uburyo bukomeye bwo kunoza bushobora kugufasha kubona amakuru y'inyongera mu bisubizo by'ubushakashatsi no kuzamura ikigereranyo cy'ukanda ku rubuga rwawe. Ni ingenzi ku bashinzwe urubuga n'abakora ku mbuga za digitale kumva ingaruka za rich snippets ku ngamba zabo za SEO n'uburambe bw'abakoresha.

Uburambe bwiza bw'abakoresha

Rich snippets zishobora gutanga abakoresha amakuru y'ingenzi kandi y'akamaro mu buryo butaziguye mu bisubizo by'ubushakashatsi, bigatuma byoroha kubona ibyo bashaka batagombye gukanda ku mbuga nyinshi.

Ubu kugaragara neza n'amakuru y'inyongera mu bisubizo by'ubushakashatsi bishobora gutera uburambe bwiza bw'abakoresha mu gufasha abakoresha kumva vuba ibikubiye ku rupapuro rwawe mbere yo kurukanda.

Hamwe na rich snippets, abakoresha bashobora gufata ibyemezo byiza ku gisubizo cy'ubushakashatsi gishobora kubabera ingirakamaro, bigatuma bagira ibyishimo byinshi mu gikorwa cyo gushakisha.

Uko Wabona Rich Snippets

Hitamo ubwoko bukwiye, ongeramo structured data markup ku mapaji yawe, wemeze ko structured data yawe ikora, kandi ukore isuzuma ukoresheje ibikoresho nka SEMrush cyangwa Ahrefs kugirango wemeze ko urubuga rwawe rutanga rich snippets.

Menya uko wakunoza urubuga rwawe kugirango ubone ibisubizo byiza mu bushakashatsi unyuze mu gusoma byinshi kuri byo!

Guhitamo ubwoko bukwiye

Kugira ngo uhitemo ubwoko bukwiye bwa rich snippet ku bikubiye byawe, tekereza ku miterere y'urubuga rwawe n'ubwoko bw'amakuru ushaka kugaragaza. Niba ari igicuruzwa, ifunguro, igikorwa, cyangwa isuzuma, hitamo ubwoko bwa markup buboneye buhuye n'ibikubiye ku rupapuro rwawe.

Urugero, niba ugaragaza ifunguro, hitamo structured data ya Recipe kugirango utange amakuru yihariye nka ingredients n'igihe cyo guteka. Niba ari igikorwa, ukoreshe Event markup kugirango ugaragaze amakuru y'ingenzi y'igikorwa nka itariki, ahantu, n'amakuru y'umuyobozi.

Mu kumenya schema type ikwiriye ku bikubiye byawe, ushobora kwemeza ko ibikoresho by'ubushakashatsi byumva kandi bigaragaza amakuru yawe neza.

Ongeramo structured data markup ku mapaji yawe

Kugira ngo ongeremo structured data markup ku mapaji yawe, kora ibi bikurikira:

Hitamo ubwoko bukwiye bwa structured data markup ku bikubiye byawe, nka igicuruzwa, ifunguro, igikorwa, cyangwa isuzuma.
Shyiramo structured data markup mu HTML yawe ukoresheje schema.org vocabulary na microdata, JSON-LD, cyangwa RDFa formats.
Menya ko structured data markup yawe ikora neza unyuze mu kuyigerageza ukoresheje Google's Structured Data Testing Tool cyangwa Rich Results Testing Tool.
Shyira mu bikorwa Google Search Console kugirango ukurikire ibibazo bijyanye na structured data markup yawe kandi ubikemure vuba.
Ongera ugenzure meta descriptions n'ibindi bimenyetso bya HTML kugirango bihuze n'ibikubiye byanditseho structured data kugirango ubone guteza imbere ubushakashatsi.
Gira umwanya uhagije wo gusuzuma no kuvugurura structured data markup yawe hashingiwe ku mikoreshereze myiza kugirango ugumane imikorere yayo mu gutanga rich snippets.

Kwemeza structured data yawe

Kwemeza structured data yawe ni ingenzi kugirango wemeze ko ihuye n'ibipimo bisabwa n'ibikoresho by'ubushakashatsi. Dore intambwe zo kwemeza structured data yawe:

Shyira mu bikorwa Google's Structured Data Testing Tool kugirango usuzume amakosa no kwemeza ko markup yawe yashyizweho neza.
Fata umwanya ukoresheje Rich Results Test ya Google kugirango urebe uko urupapuro rwawe rushobora kugaragara mu Bushakashatsi bwa Google no gukemura ibibazo byagaragaye.
Kurikira impinduka mu structured data ukoresheje ibikoresho nka SEMrush cyangwa Ahrefs kugirango ugume uzi amakosa cyangwa ibikenewe kuvugururwa.
Gira umwanya uhagije wo gusuzuma ibipimo bya Google ku structured data kugirango wemeze ko uhura n'ibisabwa byabo.
Shyira mu bikorwa schema.org’s documentation n'ibisobanuro kugirango usuzume ukuri kwa markup yawe ugereranyije n'ibipimo by'inganda.

Kurikira ukoresheje ibikoresho nka SEMrush cyangwa Ahrefs

Shyira mu bikorwa ibikoresho nka SEMrush cyangwa Ahrefs mu gukurikirana rich snippets zawe. Ibi bikoresho bifasha gukurikirana imikorere ya rich snippets zawe, harimo ikigereranyo cy'ukanda n'uburambe bw'ubushakashatsi. Ushobora kandi gusesengura imikoreshereze ya rich snippet y'abahatana kugirango ugenzure uburyo bwawe no guhagarara imbere mu bintu by'ibisubizo by'ubushakashatsi.

Kurikira buri gihe byemeza ko uhindura ibyo ukora no guteza imbere ibipimo by'ukanda.

Ibitekerezo bya nyuma

Ni ingenzi kuguma uzi amakuru agezweho mu bijyanye na rich snippets na structured data markup. Gukoresha ibikoresho byunganira no kuguma uzi imikoreshereze myiza bishobora kugira ingaruka zikomeye ku bisubizo by'ubushakashatsi no ku burambe bw'abakoresha.

Akamaro ko gukomeza kumenya rich snippets

Kuguma uzi amakuru agezweho ku rich snippets ni ingenzi mu kongera kugaragara kw'urubuga rwawe no ikigereranyo cy'ukanda. Gukora isuzuma ry'igihe kirekire no gushyira mu bikorwa structured data markup ku mapaji yawe bishobora kunoza imiterere y'ibisubizo by'ubushakashatsi, bigatuma umubare w'abasura urubuga rwawe wiyongera.

Mu kuguma uzi impinduka mu ibikorwa by'ubushakashatsi bya Google no guhindura imikoreshereze myiza ya rich snippets, ushobora kwemeza ko ibikubiye byawe bigaragara mu isoko ry'ibikorwa by'ubushakashatsi.

Kuguma uzi amakuru agezweho ku rich snippets kandi bigira uruhare mu burambe bw'abakoresha mu gutanga amakuru y'ingenzi kandi yihariye mu buryo butaziguye ku rupapuro rw'ibisubizo by'ubushakashatsi. Ibi ntibizongera gusa ibyishimo by'abakoresha ahubwo bizanashimangira icyizere cy'urubuga rwawe, bigatuma bigira ingaruka nziza ku musaruro wacyo mu bisubizo by'ubushakashatsi.

Ibikoresho byunganira no guhindura amakuru

Kugira ngo ugume uzi amakuru agezweho n'imikoreshereze myiza ya structured data markup, ni ingenzi gukoresha ibikoresho nka ibisobanuro by'ibikorwa bya Google ku rich snippets na schema.org.

Ibi bisoko bitanga amabwiriza arambuye n'ibisobanuro mu gushyira mu bikorwa structured data neza. Byongeye, ibikoresho bya SEO nka SEMrush cyangwa Ahrefs bitanga ibiranga byo gukurikirana imikorere ya rich snippets zawe no kumenya ibibazo bishobora kuvuka, bigatuma urubuga rwawe rukomeza kunguka mu kugaragara neza mu bisubizo by'ubushakashatsi.

Kugira ngo ugume uzi amakuru agezweho no guhindura amakuru ku rich snippets, kuguma uhuza n'abahanga mu nganda binyuze mu biganiro, blogs, na imiyoboro y'imiyoborere bishobora gutanga ibitekerezo by'ingirakamaro n'uburambe bw'ukuri.

Imikoreshereze myiza ya structured data markup

Mu gihe ukoresha structured data markup, ni byiza guhitamo ubwoko bwihariye bugaragaza neza ibikubiye byawe. Menya ko structured data yashyizweho neza ku mapaji yawe unyuze mu gukurikiza ibipimo bya Google.

Gira umwanya uhagije wo kwemeza structured data yawe no gukoresha ibikoresho byo gukurikirana nka SEMrush cyangwa Ahrefs kugirango ukurikire ibibazo bishobora kuvuka.

Kugira ngo utezimbere uburambe bw'abakoresha no kongera kugaragara mu bisubizo by'ubushakashatsi, guma uzi amakuru agezweho n'impinduka zirebana na structured data markup. Gukurikiza iyi mikoreshereze myiza bishobora kugira ingaruka nziza ku ibikorwa byawe bya SEO no ku musaruro wose mu bikorwa by'ubushakashatsi bwa Google.

Ingaruka rusange ku bisubizo by'ubushakashatsi no ku burambe bw'abakoresha.

Rich snippets zishobora kugira ingaruka ikomeye ku bisubizo by'ubushakashatsi no ku burambe bw'abakoresha. Mu gutanga abakoresha amakuru y'ingenzi mu buryo butaziguye mu bisubizo by'ubushakashatsi, bashobora kuzamura ibipimo by'ukanda no guteza imbere kugaragara.

Rich snippets kandi zifasha mu burambe bwiza bw'abakoresha mu gutanga amakuru yihuse kandi y'ingenzi, bigatuma bigira uburambe bwiza mu bisubizo by'ubushakashatsi.

Gushyira mu bikorwa structured data markup ku rich snippets bituma urubuga rugaragara mu urupapuro rw'ibisubizo by'ibikoresho by'ubushakashatsi, bigakurura ibikanda byinshi kandi bigatuma umubare w'abasura urubuga rwiyongera.

Umwanzuro

Muri make, gushyira mu bikorwa rich snippets bishobora kuzamura cyane kugaragara kw'urubuga rwawe no guteza imbere uburambe bw'abakoresha. Mu gukoresha structured data markup na ibikoresho byo gukurikirana nka SEMrush cyangwa Ahrefs, ushobora koroshya kunoza rich snippets.

Ubu buryo bufatika ntibugira gusa ibipimo by'ukanda byiza ahubwo bunemeza imikorere myiza mu bisubizo by'ibikoresho by'ubushakashatsi (SERP). Kwakira izi ngamba bifite ubushobozi bwo kugira ingaruka nziza ku bikorwa byawe bya SEO no ku ntsinzi yawe yose ku mbuga.

Guma usuzuma ibikoresho by'inyongera n'imikoreshereze myiza kugirango ugume imbere mu gukoresha rich snippets neza.